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Advertising management /

by Aaker, David A.
Additional authors: Batra, Rajeev. | Myers, John G., -- 1933-
Edition statement:4th ed. Published by : Prentice Hall, (Englewood Cliffs, N.J. :) Physical details: xiii, 593 p. : ill. ; 25 cm. ISBN:0130141011.
Subject(s): Advertising -- Management.
Year: 1992
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General Stacks 		Non-fiction HF5823 .A13 1992 (Browse shelf) Available 201700146

Includes bibliographical references and index.

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