Rongo Univesity Library catalog › Details for: Advertising and promotion : an integrated marketing communications perspective /

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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E.

Additional authors: Belch, Michael A.

Edition statement:11e. Physical details: xli, 764 pages : color illustrations ; 29 cm ISBN:9781259548147; 1259548147.

Subject(s): Advertising. | Sales promotion. | Communication in marketing.

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Item type	Current location	Collection	Call number	Status	Barcode
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5823 .B387 2018 (Browse shelf)	Available	20261673
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5823 .B387 2018 (Browse shelf)	Available	20261674
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5823 .B387 2018 (Browse shelf)	Available	20261675

Includes bibliographical references and indexes.

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