Rongo Univesity Library catalog › Details for: Basic marketing : a marketing strategy planning approach /

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Basic marketing : a marketing strategy planning approach /

by Perreault, William D.

Additional authors: Cannon, Joseph P., -- Ph. D. | McCarthy, E. Jerome -- (Edmund Jerome)

Edition statement:19th edition. Physical details: xl, 725 pages : color illustrations ; 29 cm ISBN:9780078028984; 0078028981.

Subject(s): Marketing -- Management.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5415.13 .M369 2014 (Browse shelf)	Available		20260331

Includes bibliographical references and index.

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