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Results of search for 'au:McDonald, Malcolm. and au:Marketing planning for services.'
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Authors
McDonald, Malcolm
Payne, Adrian
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Marketing
Service industries
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1.
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Marketing plans for service businesses
a complete guide /
by
McDonald, Malcolm.
Publication:
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 . xiv, 401 p. : , Previous ed.: published as Marketing planning for services. 1996.
Date:
2006
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2.
No cover image available
Marketing plans for service businesses
a complete guide /
by
McDonald, Malcolm.
Publication:
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 . xiv, 401 p. : , Previous ed.: published as Marketing planning for services. 1996.
Date:
2006
Availability:
No items available:
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(remove)
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