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Legends in marketing.

by Grönroos, Christian,
Additional authors: Sheth, Jagdish N.
Series: Legends in marketing Physical details: 8 volumes ; cm. ISBN:9788132110026 (hardback : alk. paper).
Subject(s): Grönroos, Christian, -- 1947- | Marketing. | Marketing research. | Communication in marketing.
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General Stacks 		Non-fiction HF5415 .G756 2013 (Browse shelf) Available 20157440

Includes bibliographical references.

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