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Cases in e-commerce /

by Rayport, Jeffrey F.
Additional authors: Jaworski, Bernard J. | Rayport, Jeffrey F. -- E-commerce.
Published by : McGraw-Hill/Irwin marketspaceU, (Boston :) Physical details: xix, 631 p. : ill. ; 26 cm. ISBN:0072500956.
Subject(s): Electronic commerce -- Case studies. | Internet marketing -- Case studies. | Internet advertising -- Case studies.
Year: 2002
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General Stacks 		Non-fiction HF5548.32 .R387 2002 (Browse shelf) Available 201617720

Includes bibliographical references and index.

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