Tonkin, Sebastian.
Performance marketing with Google Analytics strategies and techniques for maximizing online ROI / [electronic resource] : Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. - Hoboken, N.J. : Wiley Pub., Inc., 2010. - xxiii, 427 p. : ill.
Includes index.
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
Electronic books.
TK5105.885.G66 / T66 2010eb
Performance marketing with Google Analytics strategies and techniques for maximizing online ROI / [electronic resource] : Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. - Hoboken, N.J. : Wiley Pub., Inc., 2010. - xxiii, 427 p. : ill.
Includes index.
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
Electronic books.
TK5105.885.G66 / T66 2010eb