Performance marketing with Google Analytics (Record no. 102335)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01670nam a2200361 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tonkin, Sebastian. |
| 245 10 - TITLE STATEMENT | |
| Title | Performance marketing with Google Analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Name of publisher | Wiley Pub., Inc., |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 427 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet searching |
| Topical Term | Web usage mining |
| Topical Term | Internet users |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitmore, Caleb. |
| Personal name | Cutroni, Justin. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10381031 |
No items available.