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Performance marketing with Google Analytics

by Tonkin, Sebastian.
Additional authors: Whitmore, Caleb. | Cutroni, Justin. | ebrary, Inc.
Published by : Wiley Pub., Inc., (Hoboken, N.J. :) Physical details: xxiii, 427 p. : ill.
Subject(s): Google Analytics. | Internet searching -- Statistical services. | Web usage mining -- Computer programs. | Internet users -- Statistics -- Data processing. | Electronic books.
Year: 2010
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Includes index.

pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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