O'Boyle, Neil.
New vocabularies, old ideas culture, Irishness and the advertising industry / [electronic resource] : Neil O'Boyle. - Bern : Peter Lang, c2011. - xiv, 217 p. - Reimagining Ireland, v. 22 1662-9094 ; .
Includes bibliographical references (p. [185]-208) and index.
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Ireland.
National characteristics, Irish.
Civilization, Modern--Irish influences.
Culture and globalization.
Electronic books.
HF5823 / .O26 2011eb
659.109417
New vocabularies, old ideas culture, Irishness and the advertising industry / [electronic resource] : Neil O'Boyle. - Bern : Peter Lang, c2011. - xiv, 217 p. - Reimagining Ireland, v. 22 1662-9094 ; .
Includes bibliographical references (p. [185]-208) and index.
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Ireland.
National characteristics, Irish.
Civilization, Modern--Irish influences.
Culture and globalization.
Electronic books.
HF5823 / .O26 2011eb
659.109417