Rongo Univesity Library

Your cart is empty.

New vocabularies, old ideas

by O'Boyle, Neil.
Additional authors: ebrary, Inc.
Series: Reimagining Ireland, 1662-9094 ; . v. 22 Published by : Peter Lang, (Bern :) Physical details: xiv, 217 p.
Subject(s): Advertising -- Ireland. | National characteristics, Irish. | Civilization, Modern -- Irish influences. | Culture and globalization. | Electronic books.
Year: 2011
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references (p. [185]-208) and index.

The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha