New vocabularies, old ideas (Record no. 110456)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01723nam a2200397 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.109417 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Boyle, Neil. |
| 245 10 - TITLE STATEMENT | |
| Title | New vocabularies, old ideas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bern : |
| Name of publisher | Peter Lang, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 217 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Topical Term | National characteristics, Irish. |
| Topical Term | Civilization, Modern |
| Topical Term | Culture and globalization. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10600441 |
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