Iatrou, Kostas, 1974-
Airline choices for the future from alliances to mergers / [electronic resource] : Kostas Iatrou and Mauro Oretti. - Aldershot, England ; Burlington, VT : Ashgate, c2007. - xv, 221 p. : ill., map.
Includes bibliographical references (p. [209]-215) and index.
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Airlines--Management.
Strategic alliances (Business)
Electronic books.
HE9780 / .I27 2007eb
387.7068
Airline choices for the future from alliances to mergers / [electronic resource] : Kostas Iatrou and Mauro Oretti. - Aldershot, England ; Burlington, VT : Ashgate, c2007. - xv, 221 p. : ill., map.
Includes bibliographical references (p. [209]-215) and index.
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Airlines--Management.
Strategic alliances (Business)
Electronic books.
HE9780 / .I27 2007eb
387.7068