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Airline choices for the future

by Iatrou, Kostas,
Additional authors: Oretti, Mauro. | ebrary, Inc.
Published by : Ashgate, (Aldershot, England ; | Burlington, VT :) Physical details: xv, 221 p. : ill., map.
Subject(s): Airlines -- Management. | Strategic alliances (Business) | Electronic books.
Year: 2007
Online resources:
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Includes bibliographical references (p. [209]-215) and index.

Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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