Airline choices for the future (Record no. 126115)

000 -LEADER
fixed length control field 01733nam a2200337 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 387.7068
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Iatrou, Kostas,
245 10 - TITLE STATEMENT
Title Airline choices for the future
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Aldershot, England ;
-- Burlington, VT :
Name of publisher Ashgate,
Year of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv, 221 p. :
Other physical details ill., map.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Airlines
Topical Term Strategic alliances (Business)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Oretti, Mauro.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10211344

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