Umbach, G�unter.
Successfully marketing clinical trial results winning in the healthcare business / [electronic resource] : G�unter Umbach. - Aldershot, England ; Burlington, Vt. : Gower, 2006. - xiii, 198 p. : col. ill., port.
Includes bibliographical references (p. [197]-198).
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Drugs--Marketing.
Drugs--Testing.
Electronic books.
HD9665.5 / .U43 2006eb
615.1068/8
Successfully marketing clinical trial results winning in the healthcare business / [electronic resource] : G�unter Umbach. - Aldershot, England ; Burlington, Vt. : Gower, 2006. - xiii, 198 p. : col. ill., port.
Includes bibliographical references (p. [197]-198).
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Drugs--Marketing.
Drugs--Testing.
Electronic books.
HD9665.5 / .U43 2006eb
615.1068/8