Successfully marketing clinical trial results (Record no. 243473)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02077nam a2200337 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.1068/8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Umbach, G�unter. |
| 245 10 - TITLE STATEMENT | |
| Title | Successfully marketing clinical trial results |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Aldershot, England ; |
| -- | Burlington, Vt. : |
| Name of publisher | Gower, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 198 p. : |
| Other physical details | col. ill., port. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Drugs |
| Topical Term | Drugs |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10438443 |
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