Rongo Univesity Library catalog › Details for: Successfully marketing clinical trial results

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Successfully marketing clinical trial results

by Umbach, G�unter.

Additional authors: ebrary, Inc.

Published by : Gower, (Aldershot, England ; | Burlington, Vt. :) Physical details: xiii, 198 p. : col. ill., port.

Subject(s): Drugs -- Marketing. | Drugs -- Testing. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10438443
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [197]-198).

Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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