The strategic use of stories in organizational communication and learning (Record no. 236676)

000 -LEADER
fixed length control field 02120nam a22003494a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.3
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Gargiulo, Terrence L.,
245 14 - TITLE STATEMENT
Title The strategic use of stories in organizational communication and learning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Armonk, N.Y. :
Name of publisher M.E. Sharpe,
Year of publication c2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 252 p. :
Other physical details ill.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in organizations.
Topical Term Organizational learning.
Topical Term Storytelling
Topical Term Storytelling
Topical Term Executives
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10178055

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