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The strategic use of stories in organizational communication and learning

by Gargiulo, Terrence L.,
Additional authors: ebrary, Inc.
Published by : M.E. Sharpe, (Armonk, N.Y. :) Physical details: xiii, 252 p. : ill.
Subject(s): Communication in organizations. | Organizational learning. | Storytelling -- Social aspects. | Storytelling -- Psychological aspects. | Executives -- United States -- Interviews. | Electronic books.
Year: 2005
Online resources:
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Includes bibliographical references (p. 237-241) and index.

Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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