Rongo Univesity Library

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21.
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Ethics and manipulation in advertising answering a flawed indictment / by Phillips, Michael J. Publication: Westport, Conn. : Quorum, 1997 . x, 207 p. Date: 1997 Availability: No items available:

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22.
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Seeing spots a functional analysis of presidential television advertisements, 1952-1996 / by Benoit, William L. Publication: Westport, Conn. : Praeger, 1999 . xii, 238 p. : Date: 1999 Availability: No items available:

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23.
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Personalities and products a historical perspective on advertising in America / by Applegate, Edd. Publication: Westport, Conn. : Greenwood Press, 1998 . xii, 178 p. Date: 1998 Availability: No items available:

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The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s / by Garvey, Ellen Gruber. Publication: New York : Oxford University Press, 1996 . viii, 230 p. : Date: 1996 Availability: No items available:

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As heard on TV popular music in advertising / by Klein, Bethany. Publication: Farnham, England ; | Burlington, VT : Ashgate, 2009 . 168 p. Date: 2009 Availability: No items available:

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The economy of icons how business manufactures meaning / by Sternberg, Ernest, Publication: Westport, Conn. : Praeger, 1999 . x, 176 p. Date: 1999 Availability: No items available:

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One-to-one web marketing build a relationship marketing strategy one customer at a time / by Allen, Cliff, Publication: New York : John Wiley, 2001 . xv, 351 p. : , "Wiley computer publishing". | Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. | Includes index. Date: 2001 Availability: No items available:

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29.
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In search of the obvious the antidote for today's marketing mess / by Trout, Jack. Publication: Hoboken, N.J. : John Wiley & Sons, 2008 . xv, 208 p. Date: 2008 Availability: No items available:

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30.
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Mediaspeak three American voices / by Fox, Roy F. Publication: Westport, Conn. : Praeger, 2001 . xv, 225 p. : Date: 2001 Availability: No items available:

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31.
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Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet / by Rutherford, David. Publication: Waterloo, Ont. : Wilfrid Laurier University Press, 2008 . xvi, 155 p. : , Co-published by the Institute of Communication Agencies. Date: 2008 Availability: No items available:

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32.
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Marketing on the Internet seven steps to building the Internet into your business / by Zimmerman, Jan. Publication: Gulf Breeze, Fla. : Maximums Press, 2002 . xxvii, 456 p. , Includes index. Date: 2002 Availability: No items available:

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33.
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector / by Halinen, Aino, Publication: London ; | New York : Routledge, 1997 . xiv, 373 p. : Date: 1997 Availability: No items available:

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34.
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Cultural messaging in the U.S. war on terrorism a performative approach to security / by Sylvia, Polly, Publication: El Paso : LFB Scholarly Pub., 2013 . vii, 151 p. Date: 2013 Availability: No items available:

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Developing advertising with qualitative market research by Wardle, Judith. Publication: London ; | Thousand Oaks, CA : Sage, 2002 . xvi, 135 p. : Date: 2002 Availability: No items available:

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Copywriting successful writing for design, advertising, and marketing / by Shaw, Mark, Publication: London : Laurence King, 2012 . 240 p. : , Previous ed.: 2009. Date: 2012 Availability: No items available:

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Guerrilla marketing for dummies by Margolis, Jonathan. Publication: Hoboken, NJ : | Chichester : Wiley ; | John Wiley [distributor], 2008 . xxiv, 351 p. : Date: 2008 Availability: No items available:

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Freud on Madison Avenue motivation research and subliminal advertising in America / by Samuel, Lawrence R. Publication: Philadelphia : University of Pennsylvania Press, 2010 . 218 p. Date: 2010 Availability: No items available:

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Choices and changes interest groups in the electoral process / by Franz, Michael M., Publication: Philadelphia : Temple University Press, 2008 . xii, 225 p. : Date: 2008 Availability: No items available:

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Signs in America's auto age signatures of landscape and place / by Jakle, John A. Publication: Iowa City : University of Iowa Press, 2004 . xxxiii, 219 p. : Date: 2004 Availability: No items available:

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