Rongo Univesity Library

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61.
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Marketing research by Nair, Suja R. Publication: Mumbai [India] : Himalaya Pub. House, 2009 . 276 p. : Date: 2009 Availability: No items available:

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Modern marketing research by Mishra, M. N. Publication: Mumbai [India] : Himalaya Pub. House, 2008 . 348 p. Date: 2008 Availability: No items available:

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Marketing research by Sontakki, C. N. Publication: Mumbai : Himalaya Pub. House, 2010 . 326 p. : Date: 2010 Availability: No items available:

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Consumer behaviour and marketing research (text and cases) / by Nair, Suja R. Publication: Mumbai [India] : Himalaya Pub. House, 2009 . 548, 276 p. : Date: 2009 Availability: No items available:

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Explaining buyer behavior central concepts and philosophy of science issues / by O'Shaughnessy, John, Publication: New York : Oxford University Press, 1992 . 385 p. : Date: 1992 Availability: No items available:

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Social media metrics how to measure and optimize your marketing investment / by Sterne, Jim, Publication: Hoboken, N.J. : Wiley, 2010 . xxxi, 240 p. , Includes index. Date: 2010 Availability: No items available:

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Technology, business and the market : from R. and D. to desirable products / by Sheldrake, John S., Publication: . 1 online resource (113 pages) Availability: No items available:

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From great to gone : why FMCG companies are losing the race for customers / by Lorange, Peter, Publication: . 1 online resource (174 pages) : Availability: No items available:

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Brands laid bare using market research for evidence-based brand management / by Ford, Kevin. Publication: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005 . viii, 158 p. : , Includes index. Date: 2005 Availability: No items available:

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Reason-oriented marketing a generic marketing approach for reasonable products and services / by Masuch, Martin. Publication: Hamburg : Diplomica Verlag, 2012 . 69 p. Date: 2012 Availability: No items available:

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Consumer satisfaction advancements in theory, modeling, and empirical findings / by Peluso, Alessandro M., Publication: Bern, Switzerland ; | New York : Peter Lang, 2011 . xxii, 173 p. : Date: 2011 Availability: No items available:

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