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Principles of customer relationship management /

by Baran, Roger J.
Additional authors: Galka, Robert J. | Strunk, Daniel P.
Edition statement:Student ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xvi, 511 p. : ill. ; 26 cm. ISBN:0324322380 (Student ed.); 9780324322385 (Student ed.).
Subject(s): Relationship marketing -- Textbooks. | Customer relations -- Management -- Textbooks.
Year: 2008
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Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks 		Non-fiction HF5415.55 .B36 2008 (Browse shelf) Available 20160512
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks 		Non-fiction HF5415.55 .B36 2008 (Browse shelf) Available 201615908
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks 		Non-fiction HF5415.55 .B36 2008 (Browse shelf) Available 201555684
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks 		Non-fiction HF5415.55 .B36 2008 (Browse shelf) Available 20155684

Includes bibliographical references and index.

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